HARVEY NICHOLS x SUPER PROFESSIONAL “ALTER EGOS” FIGURINES

Day and night, love and hate, hot and cold – such dichotomies are ubiquitous but what about me and the other me?

The Harvey Nichols Hong Kong x Super Professional “ALTER EGOS” arrive in two different colourways, portraying the opposite sides of the same character. Limited to only 50 pieces each, exclusive to Harvey Nichols in Hong Kong.

Recognizing the power of influencer marketing and media exposure in today's digital landscape, we strategically identified and engaged key influencers and media outlets renowned for their influence and reach within the collectibles and lifestyle sectors. By strategically placing the figurines in their hands, we aimed to leverage their influence and generate a strong buzz surrounding this exceptional collaboration.

Through strategic partnerships and collaborations, we ensured maximum visibility for the "ALTER EGOS" figurines, captivating the attention of collectors, enthusiasts, and the wider audience. By emphasizing the limited availability of these unique pieces, we created a sense of exclusivity, driving the desire to acquire them.

Our meticulous approach successfully positioned the Harvey Nichols Hong Kong x Super Professional "ALTER EGOS" figurines as highly coveted collectibles, ultimately leading to new business opportunities and increased demand within the market. Through our expertise, we effectively showcased the figurines, creating a compelling narrative that resonated with existing and potential customers, ultimately driving collaboration success.