Beauty Avenue Opening :
Flagship Beauty Destination at Harvey Nichols

Harvey Nichols' flagship store, BEAUTY AVENUE, has opened in Hong Kong's prestigious Mong Kok Bank Center, offering extraordinary shopping experiences and renowned beauty brands. Our exclusive collaboration with luxury powerhouses like Guerlain, Sulwhasoo, Estee Lauder, Shiseido, Valmont, Pola, Clarins, and Decorte resulted in the HN Beauty Heroes Box, featuring 80 meticulously curated beauty boxes. We partnered with 80 influential celebrities and KOLs, generating widespread excitement. 

Within just two months, over 40,000 app members have organically downloaded Harvey Nichols's loyalty programme, Rewards by Harvey Nichols HK app. Our captivating marketing campaign, including online and in-store experiences with popular artists MC Cheung and Jessica Chan, solidified our position as a premier beauty destination. The success of BEAUTY AVENUE showcases our exceptional beauty offerings and establishes us as the industry leader.